Auracle’s chief coach is Brian Robinson

Brian Robinson Brian began his working life as an actor, and it worked: he lost weight. After a few years of proper jobs, he eventually became the General Secretary of the International Wine & Food Society, having to make speeches on a regular basis. The weight returned.

He soon realised that speechmaking involved more skills than those in which he had been trained as an actor. He became — and remains — an obsessive student of public speaking and communication: a student of audiences of all types and how to optimise relationships with them. His weekend vice for eight years was presenting and producing a Sunday Arts programme on BBC Radio Suffolk, and he is fairly well known in East Anglia for his theatre productions: in 2008 he produced Anouilh’s Becket in St Edmundsbury Cathedral.

His passion is performing poetry readings; and he regularly punctuates concerts by The Abbot Consort of Voices, East Anglia’s premier chamber choir.

Since the early nineties he has been training, coaching and mentoring business leaders in communication skills, including all styles of public speaking, leadership, team building and broadcasting. He coaches ‘from the inside out’: ie getting the thinking, attitude and mind-set right in order that everything else might follow. Continuous improvement is the result.

He is often asked why he is he is reluctant to go on the speaking circuit. The answer is focus. He specialises in coaching. If training to be an Olympic competitor he would prefer not to be coached by a gold medallist, but by that medallist’s coach.

Rhetauracle

Follow Brian’s blog — Rhetauracle.

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